What Matters?

On our online forum about the fundamentals of sustainability that should guide Northwest Environment Watch's work, we proposed the principle measure what matters.

We rather like the phrase. We first used it as the subtitle to our book This Place on Earth 2002, Measuring What Matters and have referred to it again and again ever since. Our logic: you need to measure what matters because what gets measured gets fixed.

But, as some thoughtful readers have pointed out, this only begs the question of what matters. Our answer: "the health and well-being of our families, the strength of our communities, and the integrity of our natural heritage."

What do you think? What matters to you? Do you think measuring what matters ought to be one of our key principles?

Head on over to our other blog and leave your comments there!