"Grow Up, Not Out"?

As NEW works to define key principles of sustainability, to help us design our research and frame messages for our audiences, we're depending on comments from readers like you. We're seeking input not only on the broad question of what sustainability means to you, but also on the specific question of how best to convey our principles so they're clear, pithy and memorable.

For example: we propose "grow up, not out" as the principle that applies to urban design, one that promotes density and discourages sprawl. Lately, there's been a lot of discussion of the topic on this blog. But what about our word choice?

Would "build great places" (our alternative suggestion) capture the spirit of this principle better?

How do these specific word choices strike you? Do you have some other suggestions to throw into the mix?

Please join the conversation!