May 13, 2005
My Favorite Timber Corporation
The Potlatch Corporation is profiled in this month's Washington CEO. Unfortunately, the profile doesn't mention what I like best about the company: its green certification of its entire Idaho forest holdings--668,000 acres--to the standards of the Forest Stewardship Council (FSC) label. That Potlach, a large publicly-traded timber corporation, won the FSC label is proof that sustainable forestry is market-competitive.
Potlatch's certification is also a compelling rebuttal to Oregon's and Washington's state forest agencies--both continue to insist that they can't meet FSC standards, despite their public mandates and mounting evidence to the contrary (such as the 6 other states who have certified their public forests).
By the way, last I heard, Potlatch was on its way to winning certification for an additional 700,000 acres in Minnesota and Arkansas.
Posted by Eric de Place | Permalink
You can always find a company willing to sell out the competition for an edge, and you can always find a Green organization for sale.
Posted by: Walter E. Wallis | May 16, 2005 12:02:10 PM